Ouidad is a curly hair care brand offering salon-grade products designed for natural textures. The line features sulfate-free shampoos, hydrating conditioners, and award-winning styling solutions like their iconic Advanced Climate Control Defrizzing Serum. Created by curly hair expert Ouidad herself, the brand focuses on enhancing curls with science-backed formulas that reduce frizz and boost definition. Shoppers can find targeted treatments for waves, coils, and tight curls to achieve healthier, more manageable hair.